About me

Behavioural Economics & Data Science | Impact & Evaluation Analyst

MSc in Behavioural Economics & Data Science (Merit) from the University of East Anglia. BA in Journalism (Distinction) from the University of Madras. Four years of experience across government operations, financial services, management consultancy, and journalism.

Core toolkit: Experimental Design, Qualitative Analysis, Policy Evaluation, Python (Pandas/NumPy), Power BI, MS Excel, Behavioural Nudges, Theory of Change, and Stakeholder Engagement.

Education

Academic Background

SEP 2022 — SEP 2023

MSc Behavioural Economics and Data Science — Merit

University of East Anglia, Norwich, UK

Dissertation: a sentiment-analysis study on consumer intention toward purchasing green apparel, combining NLP with behavioural theory.

JUN 2017 — APR 2020

Bachelor of Arts in Journalism — Distinction

University of Madras, Chennai, India

Undergraduate degree with Distinction from the University of Madras, Chennai.

Skills

The toolkit.

Research & Behavioural

Mixed-Methods Research Survey Design Focus Groups In-Depth Interviews EAST & COM-B Frameworks Choice Architecture Programme Evaluation Evidence Synthesis Stakeholder Engagement

Technical

Python (Pandas, NumPy, Matplotlib) SQL Power BI MS Excel (Advanced) Sentiment Analysis / NLP Tally ERP MS Project Google Workspace

Beyond the desk

Leadership & extracurriculars.

The projects I took on because no one asked me to.

NOV 2022

Nudgeathon Researcher

Worked with Norwich County Council to design behavioural interventions for high NEET figures — the proposals were approved and are now in implementation.

2022 — 2023

Course Representative

Acted as the primary link between students and faculty at UEA, gathering feedback that led to real curriculum adjustments.

FEB — MAY 2023

Radio Show Host, Live Wire 1350

Wrote and hosted 10+ live shows giving international students a platform they didn't have before.