Behavioural Economics × Data Science for Social Good

Solving complex human problems with data.

Behavioural Economics & Data Science | Impact & Evaluation Analyst. I bridge the gap between complex human behaviour and measurable social impact — combining experimental design, qualitative analysis, and Python-driven data work.

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Years of cross-industry experience across UK & India

75%

Improvement in performance through streamlined operations

50%

Boost in website traffic through digital product strategy

30%

Accuracy improvement in behaviour-driven recommendations

What I do

Evidence in, better decisions out.

Whether it's a national employment programme or a single consumer survey, the job is the same: find the real behavioural driver, then make it usable.

Research

Surveys, focus groups, interviews and desk research designed to surface the real barrier, not the assumed one.

Analysis

Python, SQL, Power BI and Excel to move from raw data to a defensible, decision-ready answer.

Behavioural Design

EAST, COM-B and choice-architecture frameworks applied to real programmes, not just slide decks.

Delivery & Reporting

Translating findings into reports and dashboards that stakeholders actually act on.

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People rarely need more information to change their behaviour — they need the friction removed. My work is finding that friction, and building the evidence to remove it.